MI.Business.Console

for Berlin-Chemie

Update: 28.06.2022

Last week: 24 week 2022 (13.06.2022 - 19.06.2022)

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	67 482	-51.9%	3.3%	-2.5	13 815 442	-50.3%	3.1%	-2.2	-15.7%
YTD	5 848 400	48.1%	6.0%	1.2	1 156 879 606	76.6%	5.7%	1.5	19.1%
MAT	15 168 378	64.3%	6.8%	2	2 792 538 406	94.7%	6.3%	2.1	15.7%
DEXALGIN
WoW	18 656	-46.0%	0.5%	-0.3	8 371 881	-42.9%	1.3%	-0.8	-9.2%
YTD	1 008 281	34.9%	0.8%	0.1	416 384 046	47.1%	2.1%	0.3	15.0%
MAT	2 099 737	8.6%	0.8%	0	834 312 630	16.6%	2.1%	0.1	6.6%
ESPUMISAN (ADULTS)
WoW	54 025	-41.3%	52.9%	-10.7	28 300 356	-39.5%	61.5%	-8.7	-29.5%
YTD	2 575 601	10.3%	63.1%	-10.3	1 297 406 698	25.3%	70.1%	-8.2	28.4%
MAT	5 522 533	11.5%	66.6%	-5.7	2 686 466 527	27.5%	73.8%	-4.2	21.1%
ESPUMISAN BABY
WoW	20 609	-24.1%	42.9%	-5.3	12 815 038	-24.5%	53.3%	-5.4	-14.7%
YTD	763 904	-2.6%	47.6%	-3.4	468 811 655	3.6%	58.8%	-5.9	4.4%
MAT	1 642 971	-6.7%	48.4%	-1	988 060 873	2.4%	60.3%	-1.2	-4.8%
FASTUM
WoW	18 798	-1.7%	1.1%	0.1	9 774 139	-0.4%	2.4%	0.2	-9.5%
YTD	590 815	-11.9%	1.3%	-0.2	297 963 099	-3.3%	2.7%	-0.5	4.5%
MAT	1 305 008	-13.1%	1.3%	-0.2	630 086 415	-5.4%	2.9%	-0.3	-0.2%
IODOMARIN
WoW	50 206	-4.6%	6.4%	0.2	10 019 618	-4.0%	9.8%	0.4	-7.6%
YTD	1 381 566	8.1%	7.1%	0.6	261 865 245	9.5%	9.2%	0	-1.2%
MAT	3 250 016	18.6%	8.1%	1.8	605 519 662	18.5%	10.9%	2	-7.5%
LIOTON
WoW	23 153	-16.8%	2.3%	-0.3	24 942 984	-14.7%	4.4%	-0.4	-7.2%
YTD	720 755	-6.8%	2.8%	-0.2	726 080 508	17.9%	5.0%	-0.2	-0.5%
MAT	1 639 398	-7.1%	3.1%	-0.1	1 513 080 638	11.8%	5.5%	-0.1	-3.6%
MEZYM
WoW	195 418	-43.9%	19.6%	-8.5	30 359 458	-42.0%	13.6%	-6	-19.5%
YTD	10 709 974	29.3%	29.7%	3.8	1 638 520 107	39.8%	21.3%	1.8	12.7%
MAT	23 184 450	26.5%	30.7%	4	3 375 507 575	32.0%	22.4%	1.9	9.9%
MIG 400
WoW	123 983	-27.3%	3.2%	-0.8	14 868 011	-26.5%	2.3%	-0.6	-9.2%
YTD	4 447 123	17.0%	3.5%	0.1	521 417 589	19.4%	2.7%	-0.1	15.0%
MAT	10 537 377	20.0%	3.8%	0.4	1 201 441 525	22.0%	3.0%	0.2	6.6%
PROSTAMOL
WoW	22 350	-16.5%	18.9%	-0.3	31 072 061	-16.8%	19.7%	-0.1	-15.2%
YTD	911 898	-6.6%	22.1%	-3.4	1 282 938 510	5.6%	23.2%	-4.5	7.8%
MAT	2 075 528	-2.2%	24.3%	-1.7	2 768 506 402	6.3%	25.5%	-2.6	4.4%
RESPERO MYRTOL
WoW	13 334	-11.8%	8.0%	0.3	6 351 545	-11.2%	7.8%	0.3	-15.1%
YTD	691 825	229.5%	9.2%	6.1	321 953 613	217.4%	8.9%	5.3	12.5%
MAT	1 228 643	115.6%	7.9%	3.7	565 377 515	102.9%	7.8%	2.9	14.2%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	5 848 400	48.1%	6.0%	1.2	1 156 879 606	76.6%	5.7%	1.5	19.1%
DEXALGIN	1 008 281	34.9%	0.8%	0.1	416 384 046	47.1%	2.1%	0.3	15.0%
ESPUMISAN (ADULTS)	2 575 601	10.3%	63.1%	-10.3	1 297 406 698	25.3%	70.1%	-8.2	28.4%
ESPUMISAN BABY	763 904	-2.6%	47.6%	-3.4	468 811 655	3.6%	58.8%	-5.9	4.4%
FASTUM	590 815	-11.9%	1.3%	-0.2	297 963 099	-3.3%	2.7%	-0.5	4.5%
IODOMARIN	1 381 566	8.1%	7.1%	0.6	261 865 245	9.5%	9.2%	0	-1.2%
LIOTON	720 755	-6.8%	2.8%	-0.2	726 080 508	17.9%	5.0%	-0.2	-0.5%
MEZYM	10 709 974	29.3%	29.7%	3.8	1 638 520 107	39.8%	21.3%	1.8	12.7%
MIG 400	4 447 123	17.0%	3.5%	0.1	521 417 589	19.4%	2.7%	-0.1	15.0%
PROSTAMOL	911 898	-6.6%	22.1%	-3.4	1 282 938 510	5.6%	23.2%	-4.5	7.8%
RESPERO MYRTOL	691 825	229.5%	9.2%	6.1	321 953 613	217.4%	8.9%	5.3	12.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	15 168 378	64.3%	6.8%	2	2 792 538 406	94.7%	6.3%	2.1	15.7%
DEXALGIN	2 099 737	8.6%	0.8%	0	834 312 630	16.6%	2.1%	0.1	6.6%
ESPUMISAN (ADULTS)	5 522 533	11.5%	66.6%	-5.7	2 686 466 527	27.5%	73.8%	-4.2	21.1%
ESPUMISAN BABY	1 642 971	-6.7%	48.4%	-1	988 060 873	2.4%	60.3%	-1.2	-4.8%
FASTUM	1 305 008	-13.1%	1.3%	-0.2	630 086 415	-5.4%	2.9%	-0.3	-0.2%
IODOMARIN	3 250 016	18.6%	8.1%	1.8	605 519 662	18.5%	10.9%	2	-7.5%
LIOTON	1 639 398	-7.1%	3.1%	-0.1	1 513 080 638	11.8%	5.5%	-0.1	-3.6%
MEZYM	23 184 450	26.5%	30.7%	4	3 375 507 575	32.0%	22.4%	1.9	9.9%
MIG 400	10 537 377	20.0%	3.8%	0.4	1 201 441 525	22.0%	3.0%	0.2	6.6%
PROSTAMOL	2 075 528	-2.2%	24.3%	-1.7	2 768 506 402	6.3%	25.5%	-2.6	4.4%
RESPERO MYRTOL	1 228 643	115.6%	7.9%	3.7	565 377 515	102.9%	7.8%	2.9	14.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	67 482	-51.9%	3.3%	-2.5	13 815 442	-50.3%	3.1%	-2.2	-15.7%
DEXALGIN	18 656	-46.0%	0.5%	-0.3	8 371 881	-42.9%	1.3%	-0.8	-9.2%
ESPUMISAN (ADULTS)	54 025	-41.3%	52.9%	-10.7	28 300 356	-39.5%	61.5%	-8.7	-29.5%
ESPUMISAN BABY	20 609	-24.1%	42.9%	-5.3	12 815 038	-24.5%	53.3%	-5.4	-14.7%
FASTUM	18 798	-1.7%	1.1%	0.1	9 774 139	-0.4%	2.4%	0.2	-9.5%
IODOMARIN	50 206	-4.6%	6.4%	0.2	10 019 618	-4.0%	9.8%	0.4	-7.6%
LIOTON	23 153	-16.8%	2.3%	-0.3	24 942 984	-14.7%	4.4%	-0.4	-7.2%
MEZYM	195 418	-43.9%	19.6%	-8.5	30 359 458	-42.0%	13.6%	-6	-19.5%
MIG 400	123 983	-27.3%	3.2%	-0.8	14 868 011	-26.5%	2.3%	-0.6	-9.2%
PROSTAMOL	22 350	-16.5%	18.9%	-0.3	31 072 061	-16.8%	19.7%	-0.1	-15.2%
RESPERO MYRTOL	13 334	-11.8%	8.0%	0.3	6 351 545	-11.2%	7.8%	0.3	-15.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

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VALUE & VOLUME DYNAMICS

VOLUME

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VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

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SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

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MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN (ADULTS)

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

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SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

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SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN BABY

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

---

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

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SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

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MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

FASTUM-GEL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

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SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

---

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

LIOTON 1000

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

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SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

---

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MEZYM

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

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SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

---

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

DEXALGIN 25

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

---

SKU #1

## [1] "DEXALGIN 25 TABS TUNIC 25 MG #10"

---

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MIG 400

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

---

SKU #1

## [1] "MIG 400 TABS TUNIC 400 MG #10"

SKU #2

## [1] "MIG 400 TABS TUNIC 400 MG #20"

---

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

PROSTAMOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

---

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

---

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

IODOMARIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

---

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

---

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

RESPERO MYRTOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

---

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

---

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

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